Marketing Management

Module 3 Discussion Forum

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Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST.  The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

Module 4 Discussion Forum

Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST.  The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

Module 5 Discussion Forum

Select one element of the Marketing mix and discuss how marketing research could help that area.  Be specific in your recommendations.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST.  The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

Module 6 Discussion Forum

Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST.  The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

Module 7 Discussion Forum

Discuss the role of demographics in relationship to integrated marketing communications.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST.  The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

Module 8 Discussion Forum

Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST.  The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

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Discussion Forum 3

Using the MLB steroids case as an example, explain how unethical choices by some players harms players who comply with the rules.

Post your response to the weekly question(s) by 11:59 PM (Eastern) on Wednesday.  This posting should be at least 250 words.  Respond to at least 2 other postings on separate days in each forum by 11:59 PM (Eastern) on Saturday.  Your primary posting can end with a “tag-line” or a related question of your own.  Your secondary postings can either answer another student’s question, or comment on their answering my question.  In addition, please ensure that you answer all of my questions

Discussion Forum 4

How would you describe that factors that determine the tone at the top?

Post your response to the weekly question(s) by 11:59 PM (Eastern) on Wednesday.  This posting should be at least 250 words.  Respond to at least 2 other postings on separate days in each forum by 11:59 PM (Eastern) on Saturday.  Your primary posting can end with a “tag-line” or a related question of your own.  Your secondary postings can either answer another student’s question, or comment on their answering my question.  In addition, please ensure that you answer all of my questions.

Discussion Forum 5

How would you explain the correlation between the amount of corruption in a country and economic development?

Post your response to the weekly question(s) by 11:59 PM (Eastern) on Wednesday.  This posting should be at least 250 words.  Respond to at least 2 other postings on separate days in each forum by 11:59 PM (Eastern) on Saturday.  Your primary posting can end with a “tag-line” or a related question of your own.  Your secondary postings can either answer another student’s question, or comment on their answering my question.  In addition, please ensure that you answer all of my questions.

Discussion Forum 6

Discuss the risks of avoiding confrontation of a problem employee.

Post your response to the weekly question(s) by 11:59 PM (Eastern) on Wednesday.  This posting should be at least 250 words.  Respond to at least 2 other postings on separate days in each forum by 11:59 PM (Eastern) on Saturday.  Your primary posting can end with a “tag-line” or a related question of your own.  Your secondary postings can either answer another student’s question, or comment on their answering my question.  In addition, please ensure that you answer all of my questions.

Discussion Forum 7

Stanford University medical researchers conducted a study on the correlation between the use of fertility drugs and ovarian cancer.  Their study, published in the American Journal of Epidemiology, concludes that the use of the fertility drugs, Pergonal and Serophene, may increase the risk of ovarian cancer by three times.  The lead author of the studies, Professor Alice Whittemore, stated, “Our finding in regard to fertility drugs is by no means certain.  It is based on very small numbers and is really very tenuous.”

FDA Commissioner David Kessler would like the infertility drug manufacturers to disclose the study findings and offer a warning on the drug packages.  He notes, “Even though the epidemiology study is still preliminary, women have a right to know what is known.  We’re not looking to make more of this than there is.”

If you were a manufacturer of one of the drugs, would you voluntarily disclose the study information?

Post your response to the weekly question(s) by 11:59 PM (Eastern) on Wednesday.  This posting should be at least 250 words.  Respond to at least 2 other postings on separate days in each forum by 11:59 PM (Eastern) on Saturday.  Your primary posting can end with a “tag-line” or a related question of your own.  Your secondary postings can either answer another student’s question, or comment on their answering my question.  In addition, please ensure that you answer all of my questions.

Discussion Forum 8

Explain the impact of private equity firm acquisition of manufacturing and retail firms.

Post your response to the weekly question(s) by 11:59 PM (Eastern) on Wednesday.  This posting should be at least 250 words.  Respond to at least 2 other postings on separate days in each forum by 11:59 PM (Eastern) on Saturday.  Your primary posting can end with a “tag-line” or a related question of your own.  Your secondary postings can either answer another student’s question, or comment on their answering my question.  In addition, please ensure that you answer all of my questions.

Marketing Managemen

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Module 3 Discussion Forum

Discuss the notion that firms should stop doing business with customers who constantly generate

losses versus the notion that the customer is always right.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s

post by Sunday at 11:55 pm EST.

The required length for your original posting is 350 words, and

your reply should be a minimum of 250 words.

Module 4

Discussion Forum

Select a problem

that a firm might have bringing out a new product or service and discuss how the

firm could overcome that problem

.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s

post by Sunday at 11:55 pm EST.

The require

d length for your original posting is 350 words, and

your reply should be a minimum of 250 words.

Module 5 Discussion Forum

Select one element of the Marketing mix and discuss how marketing research could help that area.

Be specific in your recommendation

s

.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s

post by Sunday at 11:55 pm EST.

The required length for your original posting is 350 words, and

your reply should be a minimum of 250 words.

Module 6 Discu

ssion Forum

Which is more detrimental to a firm, pricing your product or service too high, or pricing your product

or service too low

?

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