JWI 505: Business Communication and Executive Presence Academic Submissions and Evaluation
Assignment 3: Presentation Design and Delivery
Due Week 9, Sunday (Weight: 25%)
“The art of communication is the language of leadership.” James Humes
For this assignment, you will apply the practices of planning, creating, and delivering an impactful professional presentation. Identify an important presentation coming up at work in your near future. If you don’t have one on the horizon, choose a worthy topic for your role, business, or industry. This could be a presentation at a conference, or to your board, your management team, your own team, or a few key decision-makers in your organization.
Instructions
Prepare a PowerPoint presentation slide deck of 20 slides or less. Apply slide design best practices: use minimal text, include images and/or charts, and format slides professionally.
1. Deliver a 6-8 minute presentation, using Zoom. The video must include you and your slides. (See your Blackboard course for instructions on using Zoom.)
2. Your presentation will be assessed using the below criteria:
a. Objectives are clear.
b. An impactful opening statement is used to engage the audience, set context, and/or create relevant meaning for the audience.
c. Delivery exhibits strong, professional stage presence, confident body posture, authenticity, appropriate tone, demonstration of passionate purpose, and connection to audience (feels more like a conversation than a speech).
d. Communication is clear, targeted, succinct, and utilizes the beginning and end effectively.
e. Presenter is the focus. Slides serve only as visual aids to support the objective.
f. Presenter is professional in look (appropriate business attire, distance to computer, angle, and setting with neutral, non-distracting surroundings).
Professional Formatting Requirements:
• Include a PowerPoint cover page containing the title of the assignment, the student name(s), the professor’s name, the course title, and the date.
© University. All Rights Reserved. This document contains University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of University. This course guide is subject to change based on the needs of the class.
JWMI 505 – Assignment 1 (1184) Page 1 of 2
JWI 505: Business Communication and Executive Presence Academic Submissions and Evaluation
Assignment 3: Rubric
Weight: 25% Assignment 3: Presentation Design and Delivery
Criteria Unsatisfactory Low Pass Pass High Pass Honors
1. Slide deck The slide deck The slide deck The slide deck The slide deck The slide deck
follows design does not follow follows some satisfactorily follows completely excellently
best practices, design best but not all of the most of the design follows the design follows the design
supports the practices and design best best practices, and best practices, best practices,
student’s does not support practices and it provides good and it provides and it provides
presentation. the student’s provides limited support for the strong, targeted exemplary
presentation. support for the student’s support for the support for the
student’s presentation. student’s student’s
Weight: 40% presentation. presentation. presentation.
2. Delivers an Does not or meet Partially meets Satisfactorily meets Completely meets Exemplarily
engaging, clear, the criteria. the criteria. the criteria. Includes the criteria. meets the criteria.
and professional Does not include Includes some most of these: clear Presentation has Presentation has
presentation that but not all of objectives, an
clear objectives or clear objectives clear objectives
meets the these: clear engaging opening
an engaging and an engaging and an excellent
assessment objectives, an statement, clear
opening opening opening
criteria. engaging communication, and
statement; statement. statement.
opening an adequate
student fails to
statement, clear professional Student Student
communicate
Weight: 40% communication, presence. communicates communicates
clearly and does
and a clearly and has a clearly and has
not have a
professional strong an excellent
professional
presence. professional professional
presence.
presence. presence.
3. The video has The video does The video has a The video has a The video has a The video has an
a professional not have a partially satisfactorily good, strong extremely
look and feel. It professional look professional professional look professional look professional look
adheres to the and feel. It is over look and feel. It and feel. It may be and feel. It may and feel.
6-8 minute the 8 minute time is over the 8 over the 8 minute be over the 8 It also adheres to
minute time time limit, but by no minute time limit,
timeframe. limit by more than the 6-8 minute
limit, but by no more than 1 minute. but by no more
2 minutes. time limit.
more than 2 than 30 seconds.
Weight: 20% minutes.
© University. All Rights Reserved. This document contains University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of University. This course guide is subject to change based on the needs of the class.
JWMI 505 – Assignment 1 (1184) Page 2 of 2
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